Puma holds the place of being the third largest sportswear manufacturing company of the world which was established by two brothers Rudolf and Adolf Dassler back in 1924. But the brothers didn’t stick together due to some issues due to which they separated and formed two different brands namely Adidas and Puma. Puma designs and manufactures casual and athletic apparel, footwear and accessories. It has its headquarters located in Herzogenaurach, Bavaria, Germany. Let’s get to know more about the massive brand.
Here are 14 facts about Puma Brand.
1. Puma and ambassadors
The legendary soccer player Pele wore the shoes while playing several World cups. Not just him but the world’s fastest runner Usain Bolt set his 100m world record, sprints 200m in world record, also 4× 100m relay race at Beijing Olympics wearing these shoes.
For puma it’s not just about the sales and marketing but also the fun and excitement. For which they participate in yacht races. It is a symbol of the competitive spirit of the brand.
3. The logo
Its former name was Ruda. But after the separation it was called Puma. The earlier logo had a square with a beast jumping through the letter D, this was registered along with the company’s name. The significance of the logo being strength, endurance, agility and peace.
4. Biggest supply
Back in 2006, during the world cup in Germany, Puma was the biggest team supplier and it was the very first time in the history of the company.
5. Puma and Ferrari
The two leading brands have signed a multi year contract making Puma the official supplier of Scuderia Ferrari, one of the most successful formula one teams of all times.
6. Technological advancement
It is the first shoe manufacturer to use the technologically advanced vulcanization production techniques. A process in which the sole and the shaft of the boot are bonded.
7. Brother Duo
While Adolf Dassler and Rudolf Dassler were together running the company, Adolf was the skilled craftsman who used to design and make the shoe whereas Rudolf used to deal with the sales.
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8. Owner’s Death
Rudolf Dassler, the owner of the company, left the world on 27th October in 1974 in Germany. The reason behind his death was lung cancer.
9. Global ambassador
The brand has Rihanna as it’s global ambassador for women’s training and joins as women’s creative director, designer, influencer and create product collections.
For its unique collection the brand collaborated with Hello kitty. They even signed BTS, a Korean pop group, as their global ambassadors. Along with Jay Z as their creative director for Puma basketball.
11. Employ and supply
There are about 14,606 employees working with Puma worldwide and the company distributes its products to more than 120 countries in all.
12. The mission
It has been more than 70 years being the brand providing the fast products for the fast athletes. As they believe forever faster is more than being quick. The company aims high and when they achieve that goal they aim even higher. The reason being just one : to be the fastest sports brand in the world.
The major focus of the brand remains in economic, social and environmental sustainability for which they come up with strategies to increase their number of sustainable products and make a stronger consumer facing communication.
Puma prioritizes women. They consider women as trendsetters for their increasing participation in athletics activities worldwide. They have come up with a new offer for women “where the gum meets the runway”.
Initially, the company began as a textile and footwear producing company but now the brand has a massive reach right from accessories, apparels to sports equipment.
It’s not just a company but it’s a brand that has reached the top through its dedicated owner and the hard work of the employees. It started from nothing and now it has pretty much everything.
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